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Alexis Ventura is the artist and entrepreneur behind the Ink Scribbler brand and the online store, Craft Central, which just opened its first mall shop at Greenbelt 5 last September 17. Aside from The Craft Central product offerings, the store now carries a number of independent brands and handmade goods—including DesignHatch.

In this second part of our interview series with Alexis, she shares how The Craft Central started and what's in store for everyone at the new shop.

Alexis Ventura is the artist and entrepreneur behind the Ink Scribbler brand and the online store, Craft Central, which will be opening its brick-and-mortar shop at Greenbelt 5 this month.

From a solo calligraphy artist, she has grown the Ink Scribbler brand to a team of talented artists. They do branding and commissioned art and lettering for companies and individuals alike, but they're most known for their wedding invitation designs.

In the first of our two-part interview with Alexis, she talks about her beginnings as a calligrapher, the blessings she found in pursuing her own path, and the opportunities she now shares with her Ink Scribbler team.

Ella Lama is a letterer and illustrator, whose works feature bright colors and whimsical themes. Her works have appeared in local magazines and books such as Abbey Sy's The ABCs of Hand-Lettering and Berry Books' 1,001 Awesome Stickers for Kids.

To start off our The Life Well-Crafted blog series, she shares her evolution as an artist and the challenges of being an entrepreneur.